Wednesday, July 21, 2010
Bench target market.
The Bench has evolve not only for their demographic customer but also other type of customer. The latest generation who practically use internet and this other target of Bench. They have diffrent products offer for diifrent type of cuatomer. They did not focus on they one target but the whole market. From men to women and baby's. even the households are one of their target. They also target the internet addict to be they they type of customer. Technology is an advantage for the bench to have bigger market. But also the risk as competitors offer online store . bench should create attractive online store to maintain old customer have new customer. Continually offer quality product and attachment to their customer. They have other culture customer so they do research to serve foreign customer. They become the well known Retailer of products for their adaptable attractive strategy. They capture the interest of customer by having Bench fashion. Bench know that people love artist and celebrity. And if their idols ware Bench they were convince to have bench like their idols. They focus on their 4 P's to serve customer their needs and wants. They were able to satisfy their target customer.
BENCH CSR
Bech has supported different non profit organization to help and save the environment. Bench was awarded many times because of their Social action to conserve the environment. Social action of Bench could be a publicity but looking behind their good intention they were able to contribute in saving other lives. It is not the matter of publicity or PR business model it was just part of their doings in creating good image but earning customer relationship. They were able to control the mind of their customer to support their advocacy in buying their products.. They might receive critiques and bad comments but we have to look at the benefits of what they.vr done noy for the sake of increasing their sales but their passion to help and commitment to support other organization that would need their help.increasing sales is just a reward for them whenever they receive acknowledgement in cooperating non profit organization. This Social action build a good relationship with their customer as they have created a good image and reputable company. Corporate social responsibility contribute Bench company to be a acknowledge as a brand not only in the Philippines but also outside the country.
Ilog Pasig- bench has supported the advocay of Abs -Cbn to save the Ilog Pasig and make it again a living river that would everybody will benefit for the rehabilitation of the river.
Green life - the advocacy of green life to have green country. Developing trash into money and recycled thing that would reusable. It will less cost for consumer and you help conserve the environment.That's why bench use a recycle bag to support this advocacy.
They also supported the Peta wherein it protect the animals especially endanger species to have freedom to live. many businesses harm our animals to produce quality products but the bench use a synthetic leather to support the advocacy of PETA.
The Bench bought hectares of land to save the La Mesa Dam, which distribute water to the community of metro manila and other near provinces. Water is basic need of human and bench really make a move to help the community. In Bench prospective it may be a cost for them but their company status to the community was acknowledge that would lead higher sale for them in return for what they've done. And experiencing Bench product could lead to a loyal customer.As Bench is very affordable and quality oriented, that way the Bench control the mind of buyers of instead of buying imported products which are very expensive why not buy our own as they may think they contributed to the action of Bench in supporting many advocacy.
Other advocacy of Bench is giving education to poor people who cannot afford to study especially deaf student. The Bench is to give chance to poor people a better life. They a lot of Bench scholars which soon could be part of Bench family.
Ilog Pasig- bench has supported the advocay of Abs -Cbn to save the Ilog Pasig and make it again a living river that would everybody will benefit for the rehabilitation of the river.
Green life - the advocacy of green life to have green country. Developing trash into money and recycled thing that would reusable. It will less cost for consumer and you help conserve the environment.That's why bench use a recycle bag to support this advocacy.
They also supported the Peta wherein it protect the animals especially endanger species to have freedom to live. many businesses harm our animals to produce quality products but the bench use a synthetic leather to support the advocacy of PETA.
The Bench bought hectares of land to save the La Mesa Dam, which distribute water to the community of metro manila and other near provinces. Water is basic need of human and bench really make a move to help the community. In Bench prospective it may be a cost for them but their company status to the community was acknowledge that would lead higher sale for them in return for what they've done. And experiencing Bench product could lead to a loyal customer.As Bench is very affordable and quality oriented, that way the Bench control the mind of buyers of instead of buying imported products which are very expensive why not buy our own as they may think they contributed to the action of Bench in supporting many advocacy.
Other advocacy of Bench is giving education to poor people who cannot afford to study especially deaf student. The Bench is to give chance to poor people a better life. They a lot of Bench scholars which soon could be part of Bench family.
Bench E-Store
The bench e-store are very effective. Nowadays you have to adapt the changing environment. Using technology like internet, computers, extranet and others technology that will help the company grow and develop. like Bench E-Store they created these because they know that people are aslmost spend tiher time with their computer rather than watching TV. They have reach other type of customer through internet. It also an advantage for them to have higher probability of sales . it is also lesser for their cost of advertisement rather than TV commercials, billboards, fashion show but E-store was very effective yet efficient. it also save time for making advertisement in business perspective.
Forum - they created the forum in order to evaluate customer needs and how to satisfy their customer through their feedback. The forum will guide the marketer for their strategy to make long run relationship. This also help to develop better service.
Shop Card for their customer to know their address and delivery of item you order. The Bench can manage your account to update your wishlist and cart.
Categories: Bench - customer could browse this section if they looking for mens wares
Herbench- customer could browse this section for ladies wares and other ladies product
Baby and Bath - in this section other product of bench was posted here.
The good thing for these categories you can easily find what product your looking for. They also tag the prices and see the actual pictures and description of their product.
Information - under this factor for their contacts, company profile and events updates, their conditions use and the shipping point of ordered product. You can communicate directly to Bench for your wish list and purchases. This make customer very convenient and saving time and effort. They don't need to go to mall or in the physical store because of their online store. These help the professionals and alcoholic worker or households moms, busy student to buy products without hassle. it give them more time to do other things.
Customer Support - these help customer for their further inquiry and question. They could easily assist by the customer support.
Gallery- this give entertainment to customer that build their relationship with customer by means of posting their Bench events specially their Bench fashion show.
The E-Store bench are always updated and monitor by management to give fast service to their customer. They answer feedback and question through email.
Forum - they created the forum in order to evaluate customer needs and how to satisfy their customer through their feedback. The forum will guide the marketer for their strategy to make long run relationship. This also help to develop better service.
Shop Card for their customer to know their address and delivery of item you order. The Bench can manage your account to update your wishlist and cart.
Categories: Bench - customer could browse this section if they looking for mens wares
Herbench- customer could browse this section for ladies wares and other ladies product
Baby and Bath - in this section other product of bench was posted here.
The good thing for these categories you can easily find what product your looking for. They also tag the prices and see the actual pictures and description of their product.
Information - under this factor for their contacts, company profile and events updates, their conditions use and the shipping point of ordered product. You can communicate directly to Bench for your wish list and purchases. This make customer very convenient and saving time and effort. They don't need to go to mall or in the physical store because of their online store. These help the professionals and alcoholic worker or households moms, busy student to buy products without hassle. it give them more time to do other things.
Customer Support - these help customer for their further inquiry and question. They could easily assist by the customer support.
Gallery- this give entertainment to customer that build their relationship with customer by means of posting their Bench events specially their Bench fashion show.
The E-Store bench are always updated and monitor by management to give fast service to their customer. They answer feedback and question through email.
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