The bench e-store are very effective. Nowadays you have to adapt the changing environment. Using technology like internet, computers, extranet and others technology that will help the company grow and develop. like Bench E-Store they created these because they know that people are aslmost spend tiher time with their computer rather than watching TV. They have reach other type of customer through internet. It also an advantage for them to have higher probability of sales . it is also lesser for their cost of advertisement rather than TV commercials, billboards, fashion show but E-store was very effective yet efficient. it also save time for making advertisement in business perspective.
Forum - they created the forum in order to evaluate customer needs and how to satisfy their customer through their feedback. The forum will guide the marketer for their strategy to make long run relationship. This also help to develop better service.
Shop Card for their customer to know their address and delivery of item you order. The Bench can manage your account to update your wishlist and cart.
Categories: Bench - customer could browse this section if they looking for mens wares
Herbench- customer could browse this section for ladies wares and other ladies product
Baby and Bath - in this section other product of bench was posted here.
The good thing for these categories you can easily find what product your looking for. They also tag the prices and see the actual pictures and description of their product.
Information - under this factor for their contacts, company profile and events updates, their conditions use and the shipping point of ordered product. You can communicate directly to Bench for your wish list and purchases. This make customer very convenient and saving time and effort. They don't need to go to mall or in the physical store because of their online store. These help the professionals and alcoholic worker or households moms, busy student to buy products without hassle. it give them more time to do other things.
Customer Support - these help customer for their further inquiry and question. They could easily assist by the customer support.
Gallery- this give entertainment to customer that build their relationship with customer by means of posting their Bench events specially their Bench fashion show.
The E-Store bench are always updated and monitor by management to give fast service to their customer. They answer feedback and question through email.
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