Bech has supported different non profit organization to help and save the environment. Bench was awarded many times because of their Social action to conserve the environment. Social action of Bench could be a publicity but looking behind their good intention they were able to contribute in saving other lives. It is not the matter of publicity or PR business model it was just part of their doings in creating good image but earning customer relationship. They were able to control the mind of their customer to support their advocacy in buying their products.. They might receive critiques and bad comments but we have to look at the benefits of what they.vr done noy for the sake of increasing their sales but their passion to help and commitment to support other organization that would need their help.increasing sales is just a reward for them whenever they receive acknowledgement in cooperating non profit organization. This Social action build a good relationship with their customer as they have created a good image and reputable company. Corporate social responsibility contribute Bench company to be a acknowledge as a brand not only in the Philippines but also outside the country.
Ilog Pasig- bench has supported the advocay of Abs -Cbn to save the Ilog Pasig and make it again a living river that would everybody will benefit for the rehabilitation of the river.
Green life - the advocacy of green life to have green country. Developing trash into money and recycled thing that would reusable. It will less cost for consumer and you help conserve the environment.That's why bench use a recycle bag to support this advocacy.
They also supported the Peta wherein it protect the animals especially endanger species to have freedom to live. many businesses harm our animals to produce quality products but the bench use a synthetic leather to support the advocacy of PETA.
The Bench bought hectares of land to save the La Mesa Dam, which distribute water to the community of metro manila and other near provinces. Water is basic need of human and bench really make a move to help the community. In Bench prospective it may be a cost for them but their company status to the community was acknowledge that would lead higher sale for them in return for what they've done. And experiencing Bench product could lead to a loyal customer.As Bench is very affordable and quality oriented, that way the Bench control the mind of buyers of instead of buying imported products which are very expensive why not buy our own as they may think they contributed to the action of Bench in supporting many advocacy.
Other advocacy of Bench is giving education to poor people who cannot afford to study especially deaf student. The Bench is to give chance to poor people a better life. They a lot of Bench scholars which soon could be part of Bench family.
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